On-Page Seo – Doing some changes with in the website like URL, Content , Meta Tags.
Title tag – it is the label for the browser and it appears in search results
Drive initial click for the users and appears in search results
Having length of characters 55 ( if more than 55 it shows dots in search results )
Description tag- It is the summary of the webpage
Length should be maximum 155 characters
Header Tags – We can use tags H1 H2 & H3 this tags use for heading or highlights words
there are six types of tags h1 to h6 but atleast we can use h1 h2 h3 on every pages if possible.
Alt tags : Alternative text for users
Its helpful identifying the name of the images for slow loading browsers
URL structure: It should not be lengthy it should be short or randombly
URL Structure has two types ;
Dynamic URL Structure- It is a randomly generated. it is in the form of some default character or some random number. This URL is not read & understand easily through users or search engine .
EX- https://affordableseoservices.co.in/training-course.php?training=23
Static URL Structure – It should be used for on-page Seo As it is a search engine friendly. This URL is read or understand very easily through users or Search engine. You can use a keyword in the URL for a Seo benefits.
EX- https://affordableseoservices.co.in/course/training-in-administration-business-mba
Robots.txt – It is a file kept in server root folder its contain some instruction for search engine or robots.
through this we will get one code we can use this domain like domain/robots.txt den you will get one code this code can save in robots.txt and upload in server root folder
If you want to block any file or images then you can block through this for example you can take like;
User Agent:* Allow all crawlers from all content
Allow:/
User-agent:*
Disallow:/ Black all crawlers from all content
After blocking Search engine will not be crawl
Sitemap- It is an Xml file which consists of all urls of a website
Sitemap is for crawlers to visit the website and add the urls in the database
we can use this tools like xml-sitemaps.com through this we will get code this code we will update in server root folder As well as you can submit in webmaster tools after uploading if you want to see it will be uploaded or not then you can see through this domain/sitemap.xml
If you will do like this then search engine will be crawl very easily of our file.
Mobile Friendly – You can use tools like mobile-friendly Test tool in in here you have to analyse URL this url is friendly or not .
- Website should be mobile Friendly.
Bread Crumb Navigation – It is the path for the user to navigate front and back webpages/content
Benefits; Increases the Internal liking strength of the website.
Sample code:- <a href =” https://www.affordableseoservices.co.in/mobile”>Mobile</a>
Canonicalization: Loading same pages from Multiple url without creating Duplication Error
https://www.yourwebsite.com/index.html
https://yourwebsite.com/index.html
If it will be Dublicate content then we can use tool like 301 redirection
W3c Code Validation– Search Engine don’t like some Error like java scripts, Html, Css then we can use this tool like W3c code validation we can check error and rectify them
Broken Links : Search Engine don’t like Error like 404 Error so we can use tools like deadlinechecker.com, webmaster tools through this tool we can check error and rectify them
Internal Links – These are the links which links present with in the website
Increases the Internal liking strength of the website.
In internal links give two hyperlinks first links give in home page and 2 links give in same page.
External link – These are the links Which links going from Our sides to other side
Ex- Social Media Sites, Third party sites
Footer Links– These are the links which are present in the common footer of the website.
White Hat Seo – Used to legal techniques given by google.
Black Hat Seo – Used to illegal and spam techniques to rank and google
Seo Audit – For Seo Audit we can use Apps like screeming frog . After downloading in there Enter Url then relevant to Url It will come details and you can dowload after downloading details it will come in excel Sheet. Some unwanted columns is there and remove of their column.
We can audit like 404 broken links, 301 redirection, Title, Description, Url , Status code.
In this you can use one tool like mofo.com through this you can correct title, Description, URL. After correct you can upload in server root folder.
Rss Speed Submission – Copy the standard code from w3school.com in notepad and replace with our website data
Save the file as rss.xml upload the file in the root folder of the server
Checking the front by typing example.com/rss.xml
Submit this rss speed in Rss submission sites
Benefits – DA from high quality rss feed submssion sites, traffic.
People will suscribe to our rss feeds ( optional )
ON-Page tools like:
smallseotools.com
screamingfrog
Backlinking tools like
ahref.com
majestic.com
semrush.com
ranksignals.com
seoprofiler.com
seopowersuit.com
Content tools like-
duplichecker.com
copyscape.com
Error tools like-
deadlinechecker.com
webmaster tools
w3ccodevalidation
Some Extension tools like: Moz chrome extension
Seo quake chrome extension
Reporting tools like : google analytics
Site speed –
Gtmetrix.com
google page speed insights
Keyword tool-
Keyword planer
Spyfee.com
ly.com
